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Merchant admin

· Act 5: Run & grow the programRecorded walkthrough

Analytics — retention & lifetime value

Captured from the real, deployed UI by the test suite that proves this step — if the step had broken, this still would never have been captured. The highlighted region is the step's focus; the caption is its narration.

Step 1 — 1Retention and lifetime value, computed from the store's own charge history and rendered right in the BigCommerce admin — no export, no external BI tool.

Step 2 — 2Each row is an acquisition cohort; each column a renewal cycle. Green-to-red cells make a fraying cohort visible the cycle it starts, not a quarter later.

Step 3 — 3Per-plan 12- and 24-month LTV, derived from average charge and observed monthly survival — the number that tells the merchant what a new subscriber is actually worth.