Discover
North star, value prop, the bet.
Strategy and motivation — what we are building, who it is for, why now. Each card excerpts the canonical source; click through to read the full section.
Authored excerpts wired (Slice 3 ✓)
Positioning thesis
**A BC-native subscription engine that captures cleanly, bills reliably, and gives merchants and shoppers an experience that BigDesign-native apps are supposed to have.** Elaborated in `PRD §3` pillars. D14 proposes a 4th pillar (membership as ENT wedge) — if accepted, this line expands accordingly. ---
Why now
For most of BC's history, subscriptions have been an app-partner domain — Recharge, Bold, Sticky.io, MiniBC, Rebillia, Ordergroove, Chargify. The app-partner model created predictable friction: checkout bypass (partner checkouts replacing BC's), shopper-portal fragmentation, payment-vault gaps, and a ceiling on the…
The gap in BigCommerce
BC merchants today pick between: - **Recharge on BC** — functional but architecturally Shopify-shaped; App Extensions shallow, no Price List integration, no Multi-Storefront awareness, requires a separate Stripe/Braintree relationship that now sits *outside* the merchant's BC Payments account. - **Stripe Billing +…
Strategic positioning
Five pillars that define the product: 1. **BC-native depth.** App Extensions on Orders, Products, and Customers pages. Price Lists drive subscription-only pricing. Customer Groups segment subscribers. Multi-Storefront/channel-aware from day one. B2B Edition support (approval workflows, purchase orders) by Phase 2. 2.…
Personas
Referenced throughout by short name. Full profiles in `PRD.md` §5. - **Merchant Admin** — primary buyer + daily user - **Subscriber** — end consumer of the merchant's store - **Developer** — BC agency or in-house engineer - **Support / Ops** — merchant-side customer service / reconciliation ---
Subscription-type taxonomy
**Source:** Product Pack §2.3. | Model | Industry fit | Approx. share | Our coverage | |-------|--------------|---------------|--------------| | Recurring Products | Consumables, vitamins, pet, coffee, personal care | ~32% of all subscription purchases | `prototypes/advanced-subs` + core | | Convertible |…